Resume

EXPERIENCE

Graphic Designer/Art Director - Contract (November 2021 - Present)

Developed identity systems, brand standards, and collateral for clients. Scope of work included: identity, color palette, typography, brand voice, print collateral, and digital assets
Worked inside ad agencies on an as-needed basis

The University of Arkansas - Instructor of Design (January 2022 - June 2022)

Archetype, Fayetteville, AR - Lead Designer (August 2014 - November 2021)

Served as creative lead while partnering with Account Service in the development of program strategies and tactical planning in order to drive efficiency and maximize program impact

Played the lead role in the development of identity systems and brand standards for clients. Scope of work included: identity, color palette, typography, brand voice, print collateral, and digital assets

Created forward-thinking package designs that successfully translated across multiple SKUs

Was responsible for developing and writing copy for all design work
Conceptualized, designed, and implemented in-store promotions for Slim Chickens that included in-store print collateral, social media content, and digital advertising
Trained, supervised, and provided art direction to junior team members

Graphic Designer - Contract (February 2012 - August 2014)

Worked inside ad agencies on an as-needed basis
Helped develop creative and innovative shopper platforms and programs, in-store point of sale campaigns, and identity systems

CJRW, Springdale, AR - Art Director (September 2009 - February 2012)

Performed lead role in the design and production of printed advertising, identity, packaging, environmental graphics, web design and digital marketing campaigns for Tyson Foods Inc.

CJRW, Springdale, AR - Production Artist (July 2007 - June 2009)

Saatchi & Saatchi X, Springdale, AR - Associate Designer (January 2007-July 2007)

EDUCATION

University of Arkansas - Bachelor of Arts in Graphic Design